The Business Model Canvas
Professor's Notes and Helpful Resources

This template provides an overview of the 9 essential building blocks of the traditional Business Model Canvas from Osterwalder (2010). You should review the business model canvas and get familiar with each segment using the videos below. Perhaps print out a version of this BMC and consider how your business could be positioned using the BMC. After you finish this exercise, think about what alternatives are out there? Remember this is an iterative process. This initial exercise is all about getting familiar with the BMC and taking it for a test drive. We will take the concept further in class.

The Business Model and the Business Model Canvas

Selected videos below will provide you an overview of the traditional Business Model Canvas. Please follow along with each video below to get familiar with the Business Model Canvas

Video 1: Intro to the Business Model Canvas

Video 2: Testing out different versions of the Business Model Canvas

Video 3: Validating with the Business Model Canvas

Video 4: Using the Business Model Canvas to Tell a Story

**After you have had the chance to review the basics of the Business Model Canvas, return to the course canvas module and continue to work through the activities. We will take this concept further in class.